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📊 Survey & Market Research

Free Usage and Habit Research Survey Template

Map usage habits rather than opinions: engagement frequency, typical setting, active time periods, main device, access channels, session length, who they are with, motivation, trigger and where friction shows up.

~4 min
Frequency & context
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Quick answer

Map usage habits rather than opinions: engagement frequency, typical setting, active time periods, main device, access channels, session length, who they are with, motivation, trigger and where friction shows up.

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About this template

Analytics shows what people did; habits explain when, where and with whom. This survey asks fourteen habit questions: engagement frequency, the typical setting, active time periods, main device, access channels used, session length, who they are usually with, main motivation, the trigger that starts a session, when friction appears, what would bring them back more often, plus background bands and an open comment. Segment the answers and the usage pattern becomes obvious.

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Live Preview

Live form preview — fill it in to see how each answer is captured and exported.

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Fill it in to see how responses flow.
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What's Included

Everything you need to run this template.

1

Frequency and length

How often people engage and for how long.

2

Setting and company

Where the usage happens and who is around.

3

Device and channels

Main device, access channels and active time periods.

4

Trigger and friction

What starts a session and where it goes wrong.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the habit survey into your FormLM workspace — free.

2

Intercept in context

Ask where the usage actually happens.

3

Keep it identical

Same wording each wave keeps habits comparable.

4

Segment the pattern

Slice by device, channel, motivation and company.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Growth teams

The habits behind the traffic.

2

UX researchers

When and where use really happens.

3

Content strategists

Pick topics for the actual moments.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version lets you customize every field.

  1. How often do you engage with the target activity? (choice)
  2. What is your typical setting when using it? (choice)
  3. Which time periods are you usually active? (Select all that apply) (multi)
  4. What is your main device used? (choice)
  5. Which access channels do you use? (Select all that apply) (multi)
  6. How long is your typical engagement session? (choice)
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Frequently Asked Questions

Why survey habits instead of satisfaction?
Because the design question is when, where and with whom people use the thing — that is what the frequency, setting and channel items answer.
Is this the same as analytics?
No — analytics sees the sessions that happened; this asks about the ones that did not, and about the trigger and friction around them.
How long should it be?
Fourteen habit fields, under five minutes; longer and respondents stop reporting context honestly.
Should it ask about devices?
Yes, along with access channels and active time periods — those three explain most cross-platform decisions.
Can waves be compared?
Yes, if wording is fixed; change items between studies, never within a wave.
Is it free per site or journey?
Yes — copy one free survey per product area or audience.

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