Rate competitor brands and your own on the same factors — price, features, support, quality, innovation and ease of doing business — after context on sector, familiarity, the factors that matter most and switching likelihood.
Quick answer
Rate competitor brands and your own on the same factors — price, features, support, quality, innovation and ease of doing business — after context on sector, familiarity, the factors that matter most and switching likelihood.
Competitive claims are only evidence when the same scale is applied to both sides. This survey has respondents rate competitor brands and your own brand on identical factors — price, features, support, quality, innovation and ease of doing business — following context questions on sector and familiarity, the factors that matter most, the primary alternative in use, switching likelihood and an open reason field. The output is a like-for-like profile rather than a list of adjectives.
Live form preview — fill it in to see how each answer is captured and exported.
Everything you need to run this template.
Competitor and your brand rated on identical factors.
Price, features, support, quality, innovation and ease.
Primary alternative in use and likelihood of moving.
Sector, familiarity and an open reason field.
From copy to deliverable in four steps.
Copy the comparison survey into your FormLM workspace — free.
Replace the brand labels with the real alternatives.
The same attribute scale applied to each brand.
Attribute by attribute, split by sector and familiarity.
Pick your role — see how it fits your workflow.
Attribute gaps, not adjectives.
Where price or support loses the deal.
Track rivals wave over wave.
What makes this template work as a professional deliverable.
A preview of real questions — the full version adds scoring and a personalized report per respondent.
