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📊 Survey & Market Research

Free Questionnaire Quality Check Template

Self-assesses an instrument against four reliability axes — coverage, stability, internal consistency and item clarity — with 12 weighted statements and an AI PDF report that ranks where the questionnaire is weakest.

4 reliability axes
~8 min
AI PDF Report
Live Preview

Quick answer

Self-assesses an instrument against four reliability axes — coverage, stability, internal consistency and item clarity — with 12 weighted statements and an AI PDF report that ranks where the questionnaire is weakest.

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About this template

A survey inherits every flaw of its questions. Before fielding, this self-assessment walks the instrument through twelve weighted 1–5 statements grouped into the four reliability axes — Coverage (does it address the whole construct without gaps), Stability (would answers hold on retest, is wording unambiguous, is the format reproducible), Internal Consistency (do items in a dimension measure the same underlying thing) and Item Clarity — plus the respondent name. The AI PDF report bands each axis and names the weakest, so rewrite effort lands on the property that will actually move the data rather than on gut feel about individual wordings.

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Live Preview

Live form and AI report preview — fill it in and the report is generated from your answers.

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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What's Included

Everything you need to run this template.

1

Four reliability axes

Coverage, stability, internal consistency, item clarity.

2

Twelve weighted items

The instrument assessed on stated properties, not vibes.

3

Weakest-axis report

The AI PDF bands each axis and ranks where to rewrite first.

4

Before every wave

Run it on the draft, fix the weak axis, then field.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the audit into your FormLM workspace — free.

2

Bring your draft instrument

Score coverage, stability, consistency and clarity.

3

Answer all twelve items

Honest low scores save the field wave.

4

Rewrite the weakest axis

Fix that axis, then re-run before fielding.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Survey designers

Catch flaws before respondents do.

2

Students and academics

Defend an instrument cleanly.

3

Insight QA reviewers

Standardize instrument review.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version adds scoring and a personalized report per respondent.

  1. My questionnaire covers all key aspects of the construct it intends to measure (1-5)
  2. There are no obvious gaps in the topics my questionnaire addresses (1-5)
  3. My items reflect the full breadth of the target domain as defined (1-5)
  4. I expect respondents would answer my items similarly if retested within two weeks (1-5)
  5. My item wording is stable enough to avoid reinterpretation across occasions (1-5)
  6. My response format yields reproducible answers over short time spans (1-5)
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Frequently Asked Questions

Can the audit run on someone else’s questionnaire?
Yes — that is often the better use; the person who wrote the items rates coverage and clarity generously, an outside reviewer does not.
What is the most common failure found?
Coverage. Instruments routinely claim a construct while leaving one facet unaddressed, which the coverage items expose before fielding.
Does it check respondent burden?
Indirectly — stable wording and consistent response formats reduce re-reading, and the clarity axis flags items that force interpretation.
How many rewrite rounds before fielding?
One flagged pass, one rewrite, one confirmation pass — then ship; fourth rounds signal scope problems, not wording.
What does the report include?
A band per reliability axis, the weakest one named first and an interpretation of what to rewrite before the next wave.
Is it free per instrument?
Yes — copy per questionnaire before each wave.

Fix the questions before the field

Run the six gates and get the rewrite list — free.