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📊 Survey & Market Research

Free In-Depth Interview Guide Template

A moderator-side interview worksheet: reference code, date and setting, moderator name, respondent context, the topic guide, planned probes, the probes actually asked, observations and follow-up notes — one record per interview.

~4 min per interview
Moderator sheet
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Quick answer

A moderator-side interview worksheet: reference code, date and setting, moderator name, respondent context, the topic guide, planned probes, the probes actually asked, observations and follow-up notes — one record per interview.

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About this template

Interviews drift when every moderator writes their own notes. This worksheet keeps one structured record per interview across twelve fields: reference code, date and setting, moderator name, respondent context, the topic guide used, planned probe questions, the probes actually asked, observations, follow-up notes and quotes worth carrying forward. Across a study the records line up, so patterns come from the same prompts rather than from memory.

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Live Preview

Live form preview — fill it in to see how each answer is captured and exported.

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Fill it in to see how responses flow.
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What's Included

Everything you need to run this template.

1

Interview identity

Reference code, date, setting and moderator.

2

Respondent context

Who took part and the situation they came from.

3

Guide and probes

Topic guide, planned probes and probes actually used.

4

Observations and notes

What was seen, and what to follow up next time.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the interview worksheet into your FormLM workspace — free.

2

Write the guide first

Topic list and planned probes per session.

3

Record as you go

One submission per interview, right after it ends.

4

Compare across sessions

Probes actually asked and observations line up side by side.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Moderators

Comparable notes across interviews.

2

Fieldwork teams

Probe drift becomes visible.

3

Founding researchers

Evidence for a method section.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version adds scoring and a personalized report per respondent.

  1. Interview Reference Code (text)
  2. Interview Date (date)
  3. Setting or Location (text)
  4. Moderator Name (text)
  5. Respondent Context (open)
  6. Topic Guide (open)
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Frequently Asked Questions

Is this a survey or a moderator sheet?
A moderator worksheet: one record per interview, capturing the guide, the probes actually asked and the observations.
Why record adapted probes?
Because that is where interviews diverge; written down, the drift becomes a finding instead of a memory.
How many interviews before patterns show?
Around six to ten per segment in qualitative work, and the structured records are what make clustering possible.
Can several interviewers use one form?
Yes — reference code and moderator name keep sessions attributable while the fields stay identical.
Does it replace a recording?
No; it replaces the notebook nobody reads, and quotes worth keeping go in the notes fields.
Is it free per study?
Yes — copy one free worksheet per study or interviewer team.

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